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In today’s increasingly digital world, technology has transformed the way we interact, shop, and consume information. Healthcare, an industry traditionally known for its paper-based processes and lengthy wait times, is also undergoing a significant digital transformation. More than 90% of consumers demonstrate a strong interest in digital self-service options for pre-appointment tasks such as check-in, payment, and insurance verification. The shift toward a digital-first approach in healthcare is revolutionizing the patient experience, making it more convenient, accessible, and personalized. At the core of any healthcare digital transformation is the application of AI powered, real-time intelligent workflows and automation for faster, more efficient decision making and a continued focus on the patients and employees at the center.
Let’s explore the impact of digitalization on the healthcare consumer experience.
Improved Access to Healthcare Services
Digitalization has paved the way for greater accessibility to healthcare services. According to a survey conducted by Accenture, 66% of consumers in the United States now have access to online medical records, up from 27% in 2014. This enables patients to view their medical history, test results, and prescriptions online, empowering them to take control of their health and make informed decisions. But this access to data is just the beginning. To truly maximize the new levels of access, health systems must enable and empower their patients, and care teams, to create connected, personalized care experiences.
Also, virtual doctor consultations have seen a surge in popularity due to COVID-19, but providers expected those numbers to decrease as in-person visits resumed. However, research from a survey by Rock Health shows that Telemedicine reached the 80% adoption mark overall, becoming the preferred channel for prescription care and minor illness. This shift to a hybrid care model, offering in-person and virtual visits, allows patients to consult with healthcare professionals remotely, eliminating the need for physical visits and reducing the burden on healthcare facilities.
Personalized and Seamless Experiences
Care delivery is plagued by disconnected workflows and misaligned processes, causing friction and frustration for patients and care teams along the patient journey, often resulting in treatment delays or abandonment. But healthcare providers that offer personalized and seamless experiences to patients by using digital technology are paving a new path for patients. But what exactly does “personalized and seamless” mean? By leveraging data analytics and artificial intelligence, providers can analyze patient information to offer tailored treatment plans and preventive care recommendations. With digital platforms and tools, providers can offer virtual consultations and remote patient management based on patient preferences, enhancing the overall patient experience. Real-time, data-driven, automated workflows reduce friction with each interaction, improving continuity of care. Providing personalized and seamless experiences not only improve patient satisfaction but also contribute to better health outcomes, as patients receive targeted and timely care that is connected across the full care continuum and uniquely tailored to their individual circumstances, in the environment of their choice. Digitalization has truly transformed healthcare delivery by putting the patient at the center and delivering care that is personalized, convenient, and effective.
Increased Efficiency and Cost Savings
Digitalization also has the potential to improve the efficiency of healthcare systems and reduce costs, making healthcare more affordable for patients. A report by McKinsey estimates that widespread adoption of digital health technologies could save the United States healthcare system up to $305 billion annually.
By embracing digital solutions, healthcare organizations have been able to streamline administrative processes, reduce paperwork, and minimize errors. Electronic health records (EHRs) have played a pivotal role in this transformation, enabling secure data sharing, efficient information retrieval, and remote access to patient records. Automating appointment scheduling, prescription refills, and billing processes has further optimized workflow and reduced wait times. Additionally, virtual care options, such as telehealth, have helped providers reach more patients remotely, reducing the need for physical visits and minimizing overhead costs. By embracing digital technologies, healthcare providers have been able to achieve significant efficiency gains, improve patient satisfaction, and realize cost savings through streamlined operations and reduced administrative burdens. In addition to increasing affordability, these digital transformation advancements help accelerate speed to care and improve patient compliance, contributing to successful treatment and health outcomes.
The digital-first approach in healthcare is transforming the patient experience fueled by consumer expectations, offering improved accessibility, personalized care, and enhanced patient engagement. SpinSci Technologies’ expertise is trusted by major health systems to help embrace digitalization and prioritize the needs and preferences of the modern healthcare consumer. Our Patient Access Care AI-powered suite of solutions deliver best in class integrations with leading EHR, CRM, and technology platforms, enabling orchestration of data, intelligent workflows, and touchpoints for personalized, connected patient and care team experiences (Total Experience) across the full continuum of care.
Learn more about SpinSci Technologies Patient Access Care Solutions here.
